Dear John Brown
Simply walking across campus wearing ‘Easy Tone’ shoes to decrease your butt and thighs sounds like a great alternative to spending hours in a gym. However, ‘buyer beware’. The advertisements say that the Reebok Easy Tone shoes leave the butt and legs in better shape than regular walking shoes. This is unfortunately not necessarily true. The study from the advertisement’s claim is based off a study performed by the University of Delaware with only five women according to the New York Times Well Blog. This study showed an 28% increase in gluteal muscles and 11% increase in calf and hamstring muscles work compared to normal walking shoes. There were no peer reviewed scientific studies or follow up studies and the study included a sample size of merely 5 women. In my opinion, five women are not enough of a cross section for this kind of advertising. It’s dishonest to advertise things that are not necessarily true. People could buy this product for $100 and think they will lose weight and tone their legs and butt; however, what it really says is five women saw some improvement wearing these shoes. Are you willing to spend $100 on a pair of shoes based on a coffee clutch of women? We, at the University of Minnesota, are taught to think more critically. I will keep my $100 till the research bears out more results.
Sincerely,
Trying to help the buyers
Wednesday, February 17, 2010
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Include something about false advertisement/misleading statements. That scares the hell out of Reebok because of the possibility of getting sued.
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