Buyer Beware
1. Reebok easy tone shoes claim to
A. say that they leave butt and legs better shaped than regular walking shoes
(in the advertisements of Reebok shape up shoes)
2. Little research (acc. to New York Well Blog)
A. No peer reviewed scientific studies done
B. Study done by University of Delaware included 5 women only
C. 28% increase in gluteal muscles
D. 11% increase in calf and hamstring muscles
3. So may help to get people up and walking but not necessarily with the benefits the company claims.
So whats your thoughts? What should I change?
Could you post the letter? I am very interested in this because my Aunts wanted me to buy this for them for Christmas, and I scoffed at it because they didn't look anything special and there were no scientifical research into these shoes (and they are still mad at me that I didn't get these shoes for them).
ReplyDeleteI agree with Kevin, it would be really cool if you would post the letter up here once you're done with it.
ReplyDeleteI've always viewed these shoes as a huge marketing ploy - just trying to get our already consumerist society to purchase yet another item that we really don't need.
This kind of reminds me of the post talking about people who are struggling with obesity, undergoing gastric bypass surgery only to lose weight but not necessarily to better their lifestyles. These tennis shoes are a way for people to believe that they can get greatly increased results while doing something as simple, basic, and mild as walking, by only changing their type of tennis shoe.
For me, this shoe falls into the "quick-fix" category that so many people's mindsets are stuck in. Also, the commercial uses a classic advertising technique by hardly even advertising the shoe but rather emphasizes a half-naked woman with great legs, obviously meant to deceive consumers into thinking they can look like that with just a change of rubber and leather they wear around their feet.
So there's my 2 cents. I think this would be a cool topic to write about, and if I helped you think of something new to write about or add then cool :)
I can kind of see how your letter will shape out to be. I highly believe this a marketing ploy. I looked at their "reviews" section on their website, and it looked really sketchy. I saw mutliple posts of the same review (5-6 different posters). And it was an ecstatic woman who loved her shoes cause they made her butt look better without "any activity".
ReplyDeleteThe Reebok website also do not have any actual "scientific proof" as to what these shoes couls really do. I firmly believe that it is just some catalyst to make women want to work out, when in reality, all they really need to do is get up and be active. I don't believe spending a $100 on a pair of shoes that really can't help you lose weight.
The shoes, from my professional stand point of a footwear sales associate, were meant to "tone" muscles that can be somewhat seen.